Bringing aid to far-flung African villages


cola lifeYou can buy a Coca-Cola virtually anywhere in developing countries but in these same places up to 1 in 5 children die before their 5th birthday from simple preventable causes like dehydration from diarrhoea.

ColaLife is the clever idea to deliver free aid packs with Coca-Cola drinks. Large multi-nationals are very good at logistics and ColaLife has developed free aid ‘pods’ that fit neatly into crates of Coca-Cola, thereby piggy-backing their supply chain.

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